About Us

About Us

Who We Are

Our Vision

At Geneina, our vision is to transform agriculture in the Middle East through sustainable, innovative solutions that empower individuals and communities. We aim to create a future where everyone can grow their own produce in a clean, easy, and sustainable way. Our core values include community empowerment, innovation, sustainability, customer focus, and quality. We minimize resource usage, leverage cutting-edge technology, and use data to maximize production while beautifying spaces. By providing advanced agricultural solutions, we support food security, economic development, and environmental well-being. Our customer-centric approach ensures personalized support and reliable solutions, delivering the highest quality in every aspect of our work. Our goal is to foster a resilient, eco-friendly agricultural ecosystem that benefits our planet and its people.

Our Approach

SPACE EFFICIENT

Geneina's hydroponic systems excel in urban environments by turning limited spaces into vibrant green areas. Our vertical farming approach allows city dwellers and businesses to grow fresh produce efficiently in compact spaces.

NON-SEASONAL

Enjoy fresh, home-grown produce throughout the year with Geneina's hydroponics. Our systems overcome seasonal limitations, ensuring a constant supply of greens regardless of the weather outside.

WATER CONSERVING

Our green spaces use 90% less water than traditional gardening, championing sustainability. This approach conserves vital water resources while maintaining lush, productive gardens.

DATA DRIVEN

We emphasise the use of advanced sensors and controllers to deeply understand our grow operations. This method builds extensive datasets, enabling precise, smart agriculture.

PESTICIDE FREE

Geneina prioritises health with reduced pesticide use in our hydroponic systems. This approach leads to healthier produce and surroundings, contributing to a cleaner, greener environment.

Controlled Environment Agriculture (CEA)

Our CEA systems ensure optimal growth conditions year-round, free from pests and diseases, utilizing minimal water and no soil.

THE TEAM

The people stepping up.

To solve the world’s biggest problems, we need all kinds of perspectives. That’s why our leadership team brings together experts in food, tech, and sustainability.